Gymshark Case Study - Billi Uk


A unique refreshment experience for Gymshark.
One that fits their ethos of sustainability and healthy living.

Gymshark is an online fitness clothing and accessory manufacturer. Created by a young group of entrepreneurs in Birmingham in 2012, Gymshark has grown into one of the most recognisable and influential brands within the fitness industry, with over 7 million active online supporters.

Aside from their incredibly innovative and high performing products, Gymshark are credited with being one of the most successful brands in the industry at using social media to promote their vision and dedication to healthy and active living.

Boiling, Chilled, Hot & Ambient
Gymshark - Billi Quadra Plus 9 Gymshark - Billi XL Tap in Matte Black Gymshark - Billi XL Tap in Matte Black - Bottle filling

The challenge – a sustainable boiling and chilled filtered water system

When deciding on the details for their contemporary new HQ, Katie Watkinson and her team was looking to provide an energy-efficient and sustainable hydration solution for the Gymshark staff that fit with the company’s values of excellence and innovation.

  • Reliability
  • User-friendly
  • Bottle-filling
  • Energy-efficient

The office had decided against the use of glasses and mugs in favour of individual and re-usable travel mugs for each member of staff. They wanted a tea point that reflected this dedication to sustainability. With over 200 members of staff and a modern monochrome aesthetic throughout the office, Gymshark decided a Matte Black Billi was the right fit.

Gymshark - Billi Tap in action


Gymshark went ahead with two of the Billi Quadra Plus 15 systems, providing boiling, chilled, hot and cold water to both floors of the impressive new HQ. The heat-exchange technology of the system fit with Gymshark’s need for efficiency, and the matt black tap fit perfectly with the aesthetic aims.

This project was coordinated with Oktra.

The Result

Our experience with the Billi system has been seamless. Whilst researching a water system suitable for our new head office it became apparent to me that the Billi system in the matt black finish was most suited to our new working environment. The sales team were very helpful assisting us with the systems available that met the needs of our rapidly growing family.

Since moving into the office in April, the billi tap systems have proved a huge success with the gymshark team. It was really important that we implemented a system that made it easy for people to utilise their reusable water bottles and mugs, while also providing the additional benefit of a great social area in the office for interaction and cross team communications.

- Katie Watkinson, Special Projects Manager

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